Book Summary: Robert Cialdini - Influence - Principles of Influence - The Unspoken Pitch

A book that goes through the basic fundamentals of persuasion where you can naturally see applies in our everyday life: Here are the are main points: 1. Reciprocity When we receive something we feel obliged to give something back. 2. Consistency We feel compelled to be consistent with what we’re said/done in the past 3.…

Book Summary - Influence: The Psychology of Persuasion

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