Influence: The Psychology of Persuasion — A Book by Robert B. Cialdini, Ph.D.

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Influence: The Psychology of Persuasion by Robert B. Cialdini Ph.D. is the Bible for marketers seeking to understand the psychology behind the choices we make and why we say yes. Robert Beno Cialdini is Professor Emeritus of Psychology and Marketing at Arizona State University and has lectured extensively at many prestigious colleges since introducing his work. […]

Influence Book Summary: How To Get People To Say Yes - Accessory To Success

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Influence: The Psychology of Persuasion

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Influence Book Summary - The Psychology of Persuasion

Book Summary - Influence: The Psychology of Persuasion

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