Sony announced today that it was the number one full-frame mirrorless camera and lens brand in 2021, according to NPD (National Purchase Diary Panel Inc.). As the report says, this past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless cameras. Furthermore, the report states that the Alpha 7 III model is the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row. Number one selling: Alpha 7 III As stated by Sony: “The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and
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