With merino wool, the question of animal welfare is back in fashion

Trendy wool might seem more ethical than fur or exotic animal skins, but merino sheep can still be victims of cruel practices, especially in Australia.

New study: Pandemic leads to increased demand for compassion in fashion - FOUR PAWS International - Animal Welfare Organisation

Meet The Merino Collection.

Have You Herd? Cruelty Free Wool is the Latest in Sustainable Fashion

Solved Case Study: Sustainable Packaging for Icebreaker

Consider: Merino Wool - by Jared Gordon and Kevin Kelly

Is Merino Wool Ethical?

Global fashion brands take a stand against animal suffering - FOUR PAWS International - Animal Welfare Organisation

Revealing fashion's dark secret: animal abuse must end now

See the Progress of #StopCruelWool - #WearItKind – a FOUR PAWS campaign to end cruelty in fashion

Is Merino Wool Ethical?

Merino Wool Ethics: The Complete Guide - Merino Wool Gear

The Wool Industry

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